ENA

creative direction, design design

This full-scope ENA brand refresh included redefining the color palette and the development of a new icon library, image library, and illustration style to effectively capture the product portfolio’s unique market position. We then re-established rules for how to apply these new elements, simplifying communication, and reevaluating the brand's tone and personality.

The updates were then applied across all channels, bolstering average user engagement for all website pages by nearly 20%.