promotional branding
art direction, design of digital assets
This campaign allowed an opportunity to produce assets under the CatchOn brand, and also explore new interpretations as a co-branded effort with Digital Promise. In addition to providing direction for the available resources, I executed the design of all digital assets to tie it together, including the html coding for emails, illustrations for the landing page, webinar slides, and digital ads.
email examples
The CatchOn branded email templates that I created took on a new flair for the Digital Promise campaign. The grouping above represents the 8 different emails deployed to thousands of recipients as a part of this campaign.
art direction
The scope and timeline of this multi-channel project presented the need for outsourcing some document layouts to contractors, for which I provided the direction and managed production of all page layouts and design.
“Sneak peek” upcoming report overview
individual district reports
A total of 7 reports were created with a flexible layout that could accommodate different quantities of text, while still highlighting the most relevant information consistently. Reports also highlighted the districts with references to their home states.
executive summary
art direction, design
Subsequent to the release of the report, we then went on to create a map to illustrate the recommended path that emerged from the report findings, which then became a poster for events.
data journey guide
event poster