google display ads, email, landing page assets, social media carousels

direction, design

Collaborating with our Communications team on the campaign voice and verbiage, I provided creative direction and executed the design of all assets and iterations of this multi-channel project. The campaign took on a new voice with a fresh approach to grow the online experience of the brand. The reward was increased engagement with click-through and open rates far exceeding vendor benchmarks.

art/creative direction, design

This display ad campaign built upon brand identity and messaging strategies to drive reputation growth, increase awareness, and further solidify leadership in the market.