CATCHON DATA ANALYTICS

SITE REDESIGN & UPDATED CREATIVE STRATEGY

The existing website lacked a cohesive visual identity and metrics revealed the need for a more user-centric design. Expanding software features offered by the platform led to the addition of detailed illustrations and mockups establishing transparen

The existing website lacked a cohesive visual identity and metrics revealed the need for a more user-centric design. Expanding software features offered by the platform led to the addition of detailed illustrations and mockups establishing transparency, trust, and clarity of the product features.

With the newly redefined visual guidelines, updated content architecture, and intuitive navigation, the new website seamlessly blended form and function. The vibrant color palette and newly customized brand illustrations modernized the brand, while t

With the newly redefined visual guidelines, updated content architecture, and intuitive navigation, the new website seamlessly blended form and function. The vibrant color palette and newly customized brand illustrations modernized the brand, while the refined brand voice helped to create an engaging and approachable atmosphere.

Implementing a simplified demo footer ensured visitors could quickly find the next step in their journey. Website metrics showed a significant uptick in engagement and an increase in leads, positioning the company for continued growth.

Implementing a simplified demo footer ensured visitors could quickly find the next step in their journey. Website metrics showed a significant uptick in engagement and an increase in leads, positioning the company for continued growth.

Education networks of america

product pages REDESIGN & UPDATED visuals

Driven by a need to better communicate product features and streamline the customer journey, all website product pages were redesigned to enhance messaging, update design, and improve functionality.

Driven by a need to better communicate product features and streamline the customer journey, all website product pages were redesigned to enhance messaging, update design, and improve functionality.

My focus in this initiative was to create a cohesive look and feel that was informed by the newly revised brand standards. This included updated graphics and imagery, customized illustrations, and an updated icon set to align with clear and concise b

My focus in this initiative was to create a cohesive look and feel that was informed by the newly revised brand standards. This included updated graphics and imagery, customized illustrations, and an updated icon set to align with clear and concise brand voice.

By creating intuitive and visually-engaging elements, my design strategy elevated the overall UX and helped create a more effective and engaging digital experience, ultimately resulting in a significant increase in leads and engagement.

By creating intuitive and visually-engaging elements, my design strategy elevated the overall UX and helped create a more effective and engaging digital experience, ultimately resulting in a significant increase in leads and engagement.

Zayo Group

site REfresh & UPDATED creative strategy

The goal of this project is to align visual elements across all verticals, ensuring a cohesive brand experience. Informed by a refreshed visual identity guide, we are leaning into fresh, modern imagery and graphics that resonate with the company's ma

The goal of this project is to align visual elements across all verticals, ensuring a cohesive brand experience. Informed by a refreshed visual identity guide, we are leaning into fresh, modern imagery and graphics that resonate with the company's mantra of future-ready connectivity and focusing on "what's next".

The goal of this project is to align visual elements across all verticals, ensuring a cohesive brand experience. Informed by a refreshed visual identity guide, we are leaning into fresh, modern imagery and graphics that resonate with the company's ma

The goal of this project is to align visual elements across all verticals, ensuring a cohesive brand experience. Informed by a refreshed visual identity guide, we are leaning into fresh, modern imagery and graphics that resonate with the company's mantra of future-ready connectivity and focusing on "what's next".

The creative efforts on this project seek tangible improvements including an uptick in web traffic and lead generation. The modernized imagery aims to increase brand awareness and market relevance.

The creative efforts on this project seek tangible improvements including an uptick in web traffic and lead generation. The modernized imagery aims to increase brand awareness and market relevance.

By aligning the brand look and feel of derivative sites under the brand umbrella, the company is better positioned for sustained growth and success in the rapidly changing telecom environment.

By aligning the brand look and feel of derivative sites under the brand umbrella, the company is better positioned for sustained growth and success in the rapidly changing telecom environment.

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TeleQuality Communications