CATCHON

DIGITAL PROMISE TARGETED AWARENESS CAMPAIGN
art direction, design

CatchOn, a leading SaaS provider, joined forces with Digital Promise — a respected leader in educational innovation — to launch a dynamic nurture campaign that showcased the tangible ROI of software investments in K-12 education.
Building on the established strength of the CatchOn brand, we crafted a suite of creative assets with unique color iterations that signaled the collaborative effort and differentiated this initiative from standard marketing campaigns. Digital Promise’s co-branding added a powerful layer of trust, reinforcing our commitment to transforming K-12 education and providing a compelling reason for school districts to engage with our solutions.
Key elements of the campaign included ROI-centric messaging and and integrated initiative of targeted emails, webinars, dedicated landing pages, display ads, and downloadable PDFs to ensure a cohesive user experience that resonated with educators and decision-makers alike.